Logo: Software Industry Association
Identity design which was part of a greater all-in-one website and print design project, as Lead Designer at a web agency
Final Approved Version:
To refresh and invigorate the old logo—which still needed to keep it's visual tie with the related Irish Software Association's logo.
The logo was redrawn and greatly re-designed; and the colours were pumped up with a very bright, positive electric blue—and an extremely warm and positive complimentary tangerine. Energetic!
The typography was completely changed. I used a solid lower-case sans-serif Myriad font with the dots removed from the 'i's - not to be hip but to simplify and streamline. This also gave it quite an unexpectedly Irish feel.
A contrasting slab-serif font was then used alongside to retain visual interest and keep a somewhat fun, less-formal feel.
Art Director & Designer: John White
Media: Adobe Illustrator